International Web exPress has hired us to manage the advertising sales for one of their publications, WeCycle, on bike community culture and the environment. We’re not only helping them to launch the publication, but we are also exploring new and unique possibilities around the brands that would benefit from exposure in the publication.
WeCycle publishes six issues a year and has a distribution of 5,000. WeCycle is dedicated to cycling commuters, their families and their organizations. Writers from celebrated fixtures of the cycling community including the B.C. Cycling Coalition and HUB (a charitable organization) contribute stories about bike news, products, safety and infrastructure.