Clare E Coughlan
Clare began work in marketing for a cruise line in Toronto in 1995. After a brief stint working as a Speech Writer and Researcher at The House of Commons in London UK, she returned to Toronto to take a job in advertising at Cossette Communication-Marketing and was promoted from Account Co-ordinator to Account Executive, and subsequently to Account Supervisor for the Saturn (General Motors) brand. As direct liaison with the General Motors client, Clare was responsible for the overall Saturn brand strategy and creative direction; she oversaw the execution of tactics for the brand across all arms of the company from direct marketing, promotion and public relations, to the media buying and development of advertising creative for TV, Radio, print and online. In recognition of her contribution, she was awarded the Cossette Outstanding Performance Award in 1998.
In 2000, she took a position with Bell Canada as Advertising Manager in the business division and launched their business internet high speed product, in addition to various e-commerce solutions targeted towards the small and medium business segment in Canada. She moved to Vancouver in 2003 and became Associate Editor at Geist magazine in 2004, subsequently taking on Circulation and Advertising management. Clare launched Clevers Media with Trevor in April 2008.